My photography work caters to the professional business needs of companies and organizations in the Israeli market.
An in-depth understanding of marketing and years of experience contribute an integral role in any professional photography project, expressing the precise message they wish to get across.
The work process in the studio involves a comprehensive variety of services, from consolidation of the project’s work plan to finding a location, organizing the set and creating the right atmosphere for photography, enhanced with styling as necessary. An entire studio of equipment is set up in the factory, company or any other location, enabling immediate, on-site observation of products. If necessary, work may be conducted in the studio space in Tel Aviv.
My real love for food photography stems from my love of cooking and a special sensitivity to aesthetics. Over the years, I have photographed leading chefs, including: Segev Moshe, Meir Adoni, Michal Ansky, Zachi Bokshester, Erez Komrovsky, Miki Shemo, Assaf Granit, Shai-Li Lipa, Eyal Lavi and more.